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RETHINKING FASHION

THROUGH

CRAFT, CULTURE & SYSTEMS 

TEXTILE DESIGN

MATERIAL RESEARCH

BRAND STRATEGY

CREATIVE DIRECTION

I design with research at the centre. By exploring textiles, materials, colour and culture, I help brands create products, collections and creative directions informed by craft, culture and everyday life.

Curiosity often leads me beyond the boundaries of fashion. Drawing from history, psychology, ethics and social systems, I seek to understand the cultural, environmental and human contexts that shape design.

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FROM OBSERVATION TO IMPACT

Observation is only the beginning. I connect ideas across disciplines to uncover patterns, understand context and make more thoughtful design decisions which helps me create work that is culturally aware, environmentally responsible and centred on people.

GROW

BUILD

OBSERVE

RESEARCH

COLLABORATE

DESIGN

SELECTED WORK

A curated selection of projects exploring how thoughtful design, cultural insight and systems thinking can shape brands, products and experiences with lasting relevance.​

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LITTLE THINGS STUDIO

AANTARAN TATA TRUST X VENKATGIRI

CREATIVE SERVICES

TEXTILE AND MATERIAL DESIGN

COLOR, MATERIAL & CULTURAL RESEARCH

BRAND & PRODUCT STRATEGY

CREATIVE DIRECTION

Let's build something meaningful together.

Whether you're looking for a Creative Director, a design strategist, a collaborator or simply want to exchange ideas, I'd love to hear from you.

CONNECT
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