RETHINKING FASHION
THROUGH
CRAFT, CULTURE & SYSTEMS
TEXTILE DESIGN
MATERIAL RESEARCH
BRAND STRATEGY
CREATIVE DIRECTION
I design with research at the centre. By exploring textiles, materials, colour and culture, I help brands create products, collections and creative directions informed by craft, culture and everyday life.
Curiosity often leads me beyond the boundaries of fashion. Drawing from history, psychology, ethics and social systems, I seek to understand the cultural, environmental and human contexts that shape design.

FROM OBSERVATION TO IMPACT
Observation is only the beginning. I connect ideas across disciplines to uncover patterns, understand context and make more thoughtful design decisions which helps me create work that is culturally aware, environmentally responsible and centred on people.
GROW
BUILD
OBSERVE
RESEARCH
COLLABORATE
DESIGN

