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SELECTED WORK

A curation of selected projects spanning fashion, textiles, brand strategy, and creative direction. Each case study explores the thinking, research, and decisions that shaped the final outcome.

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Reimagining Heritage Through Contemporary Design

AANTARAN PROJECT (TATA TRUSTS) × VENKATAGIRI WEAVERS

A contemporary saree collection developed in collaboration with artisans to explore how traditional weaving can evolve while preserving cultural identity.

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Building a Purpose-Driven Kidswear Brand from Scratch

THE COOL KIND

Creating the strategic foundation, brand identity and launch roadmap for a purpose-driven, gender-neutral kidswear brand.

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Evolving a Brand Through Thoughtful Product Innovation

PITA NILA

Introducing new silhouettes and product opportunities that broadened the brand’s offering while staying true to its visual identity.

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Designing a Business That Evolves With Its Founder

LITTLE THINGS STUDIO

An ongoing research project exploring regenerative business systems, creative practice and founder-centred design.

Say Hello!

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New Delhi, India

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