PURPOSE
I believe design has the power to reveal true value of human life that has always existed but hasn’t always been recognised.
Design impacts every moment of our lives and it makes us feel things around us. It has an incredible power to make us notice things, solve complex problems and find joy in ordinary life. Design shapes our future.
Whether I’m collaborating with founders, mentoring a team, working with artisans or developing a collection, I’m interested in creating environments where creativity is recognised, craftsmanship is respected and people feel empowered to contribute. My intention is to bring more joy into people’s lives while helping build businesses and systems that future generations will be proud to inherit.
I believe the most meaningful design doesn’t simply change what we make, it changes how we choose to live, work and care for one another.
It's time we take the responsibility of things we create and the impact it has on human life and earth.
APPROACH
My work sits at the intersection of strategy, creativity and cultural inquiry. Rather than viewing branding, product development, design and business growth as separate disciplines, I approach them as interconnected parts of a larger ecosystem.
Every project follows its own path, but it almost always begins the same way - with observation.
These six principles guide the way I move from understanding a challenge to creating meaningful impact.
OBSERVE
Everything begins with paying attention.
RESEARCH
Finding the pattern beneath the problem.
DESIGN
Ideas become tangible.
BUILD
Turning direction into reality.
COLLABORATE
The strongest outcomes are created together.
GROW
Design doesn’t end at launch.
COLOUR, PATTERN & CRAFT
Colour has always been one of my first languages as a designer. I’m endlessly fascinated by the emotions it evokes, the stories it tells and the cultural memories it carries. These observations often become the starting point for my collections, colour directions, trend research and creative decisions.
MY JOURNEY
Studying Textile Design gave me a language for what had fascinated me since childhood - materials, colour, craft and making with intention.
Also working alongside artisans showed me that design could create dignity, livelihoods and belonging.
As the founder of a womenswear brand Little Things Studio, I’ve explored how sustainability, storytelling and craftsmanship can coexist in contemporary fashion.
Over the last decade, my work has grown beyond textiles into brand strategy, product development and creative direction, always through the lens of craft, culture and human behaviour.
I continue to explore how joyful design, thoughtful craftsmanship and responsible business can exist together. The brand was recognised as a Lakme GenNext 2019 winner, Grazia Label Alert, also featured in various publications across the globe and has been loved by customers across multiple countries.
These experiences make me continue to build brands, products and creative ecosystems that bring together design, culture, people and storytelling.
While design is at the centre of what I do, people have always been at the centre of how I work. I enjoy bringing together diverse perspectives, facilitating collaboration across disciplines and helping teams navigate uncertainty with clarity and compassion.
You’ll usually find me slowing down for the little things - following a trail of colours through a local market, noticing the rhythm of windows on an old building, collecting textures with my camera, or stopping mid-walk because the afternoon light has quietly transformed something ordinary into something beautiful. Those moments remind me that the best ideas rarely arrive when we’re rushing. They arrive when we’re paying attention.
Ankita Srivastava
