COLOUR, CULTURE & TREND DIRECTION

Every shift in colour begins long before it appears on a runway. It begins in the way people live, travel, celebrate, gather, consume and imagine their future. My research explores these relationships, looking beyond seasonal trends to understand the cultural, emotional and behavioural patterns that quietly shape what comes next.
The images in this collection bring together observations from everyday life, craft traditions, material culture and global movements to create colour narratives that feel relevant, commercially informed and deeply connected to the people they are designed for.