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CREATIVE DIRECTION
Project Type
ART DIRECTION
Date
April 2023
Focus Areas
Brand Identity • Visual Storytelling • Creative Leadership
Creative direction is the practice of creating relationships between every part of a brand. Product, imagery, communication, experience and storytelling should never exist independently of one another. They become meaningful when they move together with clarity and intention.
This body of work explores how creative decisions, both large and small, contribute to building brands that people recognise, remember and return to.
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